Misleading Food Labeling


Misleading Food Allergy Labels

This week I’ve come across an alarming number of products advertised to be “top 8 free” or “nut-free” when they actually aren’t. I’m writing this post to spread awareness about this common problem for those with food allergies, and it is something I want to begin taking action to rectify for the safety of myself and others. For many like myself, it is a matter of life or death, and with food allergies growing at record rates, the food labeling laws need serious revamping to protect lives. It shouldn’t be this difficult to definitively find out what you’re consuming or giving to others to consume.

I try my best to pay attention to what I’m putting in my body. I try to eat organic produce instead of heavily sprayed fruits and vegetables with chemical pesticides, I check labeling to avoid extremely processed foods with a long list of ingredients I do not recognize, I avoid aspartame, so on. I’m not saying people need to eat the same way I do, but I do think most people would agree they want to know at least what ingredients are inside their food, so they can then decide if they want to eat it and make that choice for themselves.

As I’ve mentioned time and time again, right now the labeling laws are not holding corporations strictly to any labeling practices besides if it purposefully contains a top 8 allergen, and even in that instance, food recalls do happen and so does cross-contamination. I consider myself extremely cautious of labeling, but even I was fooled recently by 3 separate products, so I wanted to share those below!

With the lack of regulation in the U.S. on labeling laws, often companies can legally claim things without the severe implications of their statements. I’ve learned this even goes for small logos like this one shown here:

Peanut Free Logo

This is not specific to the brand ‘Everyday Favorites’, this is just an example of the logo which you’d think consumers would be able to fully trust. Sadly that is not the case, as you can read in this Snack Safely article. There is no regulation around these labels, so they can be slapped on any product without any consequence if they’re misleading or false.

The 3 “nut-free” products I investigated:


The yogurt brand Ripple I purchased at Kroger while looking for dairy-free yogurt alternatives, even though I’m plenty happy with ‘So Delicious Dairy Free’ yogurt (safe for peanut allergies, not tree nut), I was excited to see “nut-free” on the shelf and wanted to give it a try.

I took a bite of this before immediately realizing it tasted gross and chalky, which led me to check the ingredients again. I then noticed it was made in a facility with others nuts, despite it saying “nut-free” on the front.

Here are photos I’ve included for those with tree-nut allergies:

I inquired with the company and learned it was not made in a facility with peanuts, only some tree-nuts, but still, it is wrong for them to be able to label it “nut-free” and then state “Made in a facility that contains nuts”. I typically am more cautious than this, so this proves that everyone makes mistakes and can overlook product labels.


The second product I was mislead by was one at Aldi by the brand LiveGFree. This was my first trip into Aldi’s in many years, and I initially looked at the product because I read it as “Live6Free” and thought it meant free of 6 allergens, but it claimed “nut-free” on the box so I thought it was a great find. They had some cake mixes and baked chewy bars that I was interested in, mainly because they looked identical to the Enjoy Life Foodbrand (which I love), one even with the same baked chewy bar flavor name ‘Cocoa Loco’, but for a fraction of the cost. Both my husband and I started placing them in the cart since they say “nut-free” but suddenly as I reached for a box I saw there were ‘PB&J Bites” by the same brand sitting on the same shelf.

I did not purchase this brand, and have since contacted this brand to see if they share equipment or facility with peanuts and not heard back yet, but I have a hunch that they do. Since the company goal is Gluten-free, I’ve found many companies like to slap a “nut-free” label on things that actually just do not actually CONTAIN nuts as an intended ingredient, but may be cross-contaminated. None of the LiveGFree products I saw had ‘may contain’ statements or facility statement.

Below are the PB&J bites, which did not say “nut-free” on them, as the first ingredient was peanuts. The photo on the right is an example of what their boxes looked like on items that did not contain nuts in the ingredients label. but they didn’t specify if they ‘may contain’ or were in a shared facility/shared equipment.

*Update: I never heard back from this brand


Plant by V is the Vitamin Shoppe Brand protein powder, it is labeled “nut-free” and even goes as far on their website and labels to say it’s “free of common food allergies”, which is pretty specific if you ask me, but I see this A LOT and they are only meaning it isn’t present in the “ingredients”.


I learned the product is tested for allergens, but they did not know if the product was made in a facility with peanuts, and said to find out they would have to reach out and inquire. They never got back in touch with me after I asked to hear what they find out.

This isn’t the absolute worst answer, I will give them that, but it would be nice if they knew, since they’re ensuring the allergy-community that it’s free of common food allergies. Even though they test for it, I still like to know if it’s present in the facility. I would assume if a product says “free of common allergens” that they know this 1000%. For example, Ben & Jerry’s Ice Cream tests their products for trace amounts, but I don’t feel it’s worth the risk since peanut products are on shared equipment as all their products.

With this Vitamin Shoppe protein powder, I decided to not chance it. We use Purely Inspired Protein Powder now and get it at Kroger, and it is clearly labeled with the food allergens in the facility, and on shared equipment instead which is my preference of labeling. Reminder: I only have a peanut allergy, so this product is made on shared equipment as tree nuts, and also labels can change and so can the facility, so please check for yourself before consuming.

I want to know what is present in the product intentionally, and what may be present uintentionally, due to shared facility and equipment production and packing lines/cross-contamination.

I always urge those in the allergen community to eat what you’ve researched and only what you feel comfortable with. Everyone has different opinions and tolerances, and so it’s important to do your own research and I like to bring it to companies attention when they are mislabeling and misleading their customer base.

When I find products that are made in a peanut-free facility, I urge them to put this on their FAQ page so people know, and then of course to update it once there are any changes. It should not be a choice for the company, it should be a requirement. For my family, it is a constant battle of trying to determine what we trust and what we don’t.

I hope this post has made you skeptical of labeling, so you eat can safely and take control of what you are putting in your body, especially if it may be deadly for you, a friend, or family member. I’d love to know any templates you use when reaching out to a company, or if you have insight in on any labeling laws!

A template example I use to inquire with a company via email is or phone is, “Hello, I have a severe peanut allergy, do you use peanut ingredients in your facility?”. I hope this helps!




  1. These are the same exact frustrations that we have in the Celiac community, and it’s outrageous that these “ingredient-free” claims are marketing ploys. To normal people, maybe it’s OK to have some cross-com because it doesn’t affect their health, but to people like us (I have both Celiac and a wheat allergy), it’s a serious cause for concern. It’s incredibly frustrating and I’m always on edge about trying new foods because of it.


    • I feel the exact same! It’s so frustrating thinking something is safe and then discovering it isn’t later on. I hope that labeling laws get brought up to speed soon. I know it isn’t a top priority, but it doesn’t mean we can’t call for new action and try to make it one!




Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s