Trickery & Deception: The ‘Big 10’ That Control The World’s Food

behind the brands - invisibly allergic blog - peanut allergy awareness

The ‘Big 10’ That Control Almost Everything We Eat

It wasn’t that long ago that I discovered in horror that there are really a handful of mega conglomerates that run most of our food supply and most everything you can buy at your grocery store. This is problematic and a complex issue for many reasons, which I’ll get into in this post.

Common Household Food Brands

Common household food brand names we have all heard of such as: Kellogg’s, Nestle, Unilever, General Mills, Pepsico, Coca-Cola, MARS, Danone, Associated British Foods (ABF), and Mondelez (previously Kraft), are some of the world’s biggest food companies in size and revenue.

These companies are much larger than they seem at first glance, and this is done intentionally to have seemingly “competing” subsidiaries in their portfolios, so that we wouldn’t pair brands with one another, identifying that it’s all one company. This allows them to mislead the food system and be able to monopolize it without people knowing how large their “portfolio” really is. For example, Kellogg’s owns subsidiaries from health-conscious ‘Kashi’ to kid-friendly ‘Keebler’. Nestle we know for their water and chocolates, but they also own Purina. To prove my point, I’ve listed only a select few of the brands that just one company owns, to accurately portray the scale of the food conglomerates deception and trickery.

Kellogg’s owns these subsidiary companies:

  • Special K
  • Keebler
  • Pringles
  • Pop-Tarts
  • Kashi
  • Cheez-It
  • Natural Touch
  • RXBar
  • Eggo
  • Nutri-Grain
  • Morningstar Farms
  • United Bakers Group
  • Egyptian Companies
  • Famous Amos
  • Bear Naked
  • Gardenburger
  • Corn Flakes
  • Frosted Flakes
  • Austin cookies & crackers

*this is up-to-date as of 2021, but changes often and quickly as companies acquire more and shift!

Kellogg’s 13 Billion In One Year

Just for sheer dramatic appall, I wanted to to throw this number out there. For fiscal year 2018, Kellogg’s reported revenue of $13.54 billion. That’s right, over 13 billion in one year! I know it sounds like I’m focusing only on Kellogg’s here, but they’re just an example I’m familiar with, each ‘big 10’ company is this same way. I encourage you to look into this more on your own. 

The chart of the ‘big 10’ shown in this post originates from Oxfam American’s “Behind The Brands” campaign. This image is not the most up-to-date, as I see a few missing already in 2021 now such as Enjoy Life Foods, the allergy-friendly brand which is now owned by Mondelez and has been since 2015, but I love the idea behind this image still and believe it’s still very impactful still.

So, How Does This Connect To Food Allergies?

Behind the Brands is challenging the “big 10” food companies’ policies, encouraging them to do more for people and the planet, such as looking at how they’re negatively impacting climate change and poverty, and help harnesses the power of consumer action to convince the ‘big 10’ to do better, as explained in-depth on their organizations website. I urge you to take a good hard look at the above image and look for brands you buy regularly. Doing this has made me want to support and buy from more local, smaller brands. In short, brands who care more about their consumers (i.e. me!) and the planet. I’ve found in that smaller brands in general (food and non-food) are willing to tell me more about the ingredients and facilities allergen practices, because they want their customers to be informed.

Lack Of Respect To The Food Allergy Community & Their Consumers

Most of the ‘big 10’, if not all of them, are often disrespectful to the allergy community in their actions. You can look up different situations around Kellogg’s in 2016 adding peanut flour to a number of products in a spiteful move– I prefer not to because it makes me so disturbed.

I’ve found that Kellogg’s won’t label for ‘may contain’ or give information to consumers on shared equipment or facilities, but since it isn’t required in the U.S., I can’t fully 100% blame them. That’s why things need to change in terms of labeling requirements, these massive food conglomerates dominating the market need to be held accountable. In my opinion, the FDA needs to up their standards for food labeling practices in the U.S. to ensure people know what they’re ingesting, especially if it’s life-threatening and if the death of someone can be avoided.

Some sub-companies Kellogg’s owns are more transparent with consumers on the allergens in their facilities, such as Famous Amos, so I do appreciate that, but wish it were more common across the board. It seems more often then not if something happens to be a peanut-free facility they’ll slap a label on it saying “no peanuts in facility” but there’s no actual meaningfulness behind making facilities allergen-free in a purposeful way to help keep people with food allergies safe. I’m not even going to go into the blackhole of if the majority of the processed food they’re profiting off of is even made with integrity to be as healthy as it can be for consumers. You’d hope companies exist because they want to put good out into the world, at least I do, especially large brands with this much power and reach, but I’ve learned that isn’t the case with these ‘Big 10’. 

In addition to Kellogg’s, General Mills has also put peanut flour in a bunch of previously peanut-less products, even after the allergen community voiced their concerns for the safety of consumers who have trusted the products for decades. Actions like this feel like a jab to the community, and signal to me that they don’t care about the people, since they still decided to put peanut flour in sauces and cereals while peanut allergies are on the rise. It’s a similar situation to airlines still serving peanuts, it’s a jab to the allergy-community and disrespectful, because they’re saying they value a specific food or tradition over someone’s life. With these 10 food and beverage companies controlling an ENORMOUS chunk of consumer food products, it is quite troubling, since their values for consumers are atrocious.

Invisibly Allergic Believes In The Power Of The People

A Small Action You Can Do Right Now

Luckily, empathetic and caring people like us care, and together we can create the positive changes we want to see. Here are 2 good ways to start:

  1. Support 2-3 food brands you love and love the mission of, and try to shop directly from them if possible. 
  2. Take 5 minutes and leave these brands a thoughtful and specific review online. Email it to them as well, explaining why you are a fan of their business, product, and ethics. 

Invisibly Allergic Blog

I’ve been trying to show support with my money lately. If I don’t support the mission or actions of a company, I try to not give them support with my $$ (ahem cough cough Amazon cough). Another way to show support is looking into organizations who are already doing a lot of heavy lifting on issues you’re passionate about. There’s no reason to reinvent the wheel if someone else is doing it right, try to get involved with them! With that in mind, a new organization on my radar is Oxfam America! What are some of your favorite brands because of their good ethics?

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